SM - Purple Shampoo 12S 300ml / 1000ml (For blonde / silver / gray / bleached hair use)

Shampoo for blonde hair gently cleanses the hair that is illuminating and anti-yellow

By virtue of cleaning it leaves the hair more shiny and full of life
It eliminates the unsightly yellow hue, not only from gray hair, but also from lightened or highlighted hair, it gives the hair an anti-yellow finish
As a result, it increases the luminosity of cold and platinum blondes

BENEFITS:
1- SCALP/HAIR RESPECTFUL CLEANSING ACTION
2 - ANTI-BRASS EFFECT/COLOR CORRECTION
3 - HYDRATION
4 - SHINE

Helen Seward's Purple Shampoo helps neutralize yellow or brassy tones and maintain a cooler, more ashy hair color.

When hair is lightened, either through bleaching or other chemical processes, it can sometimes develop a yellow or brassy cast. This is due to the underlying warm tones in the hair, which become more visible as the hair is lightened. Helen Seward's Purple shampoo contains violet pigments that can help counteract these warm tones, leaving the hair looking cooler and more toned.

Its FORMULA is PROTECTIVE.
It is a formula that is enriched with Hydrafeel-PCA and trimethylglycine.
This formula aims to improve the discoloration job.
And in this sense you get a result that is perfect over time.

[Caution]
This product is for external use only, oral administration is strictly prohibited. Keep out of reach of children and store at room temperature in a cool, ventilated place. If it gets into your eyes accidentally, please rinse it off immediately with plenty of water.

Country of Origin: Italy